Every day, your database will become more and more out of date as companies move locations, contacts move jobs, or people just change their role. Continuing to prospect using out of date data can be an inefficient use of precious resources and can also create a poor first impression of your business as well as fall foul of the GDPR.
Prior to embarking on any form of marketing that involves approaching a database of prospective clients we always recommend cleaning and checking the data to ensure you have established the correct name of the decision maker or influencer, and their contact details. You must also establish a legitimate reason for making contact. It is recommended that any database is refreshed bi-annually to ensure the correct details are still current.
Using our tried and tested ways of working, we will contact your potential client list and verify that the database of contacts is still up to date.