The billionaire and the beggar both have 24 hours in a day.  The difference is down to how they use their time.

Last week there were two meetings I had and in both it struck me that the old adage “Fail to Plan, plan to fail” was very true.

In one, it transpired that following on from one of our workshops, the attendee decided to take action.  They planned a very creative mailshot and sent 10 letters out.  From those, 6 turned into positive outcomes, creating a minimum of £2,145 guaranteed revenue.  The mailshot cost… approximately £26.  That’s a return of nearly £100 for every £1 of cost!  I asked how many more letters they had sent?  None, we got busy.  Well, really, they failed to plan.

The other was a two hour coaching session on how to embark on an effective telemarketing campaign.  The campaign was a win back plan from lapsed customers.  Some quick questions revealed there was no plan to segment the customers by things like previous spend, speed of payment or sector.  The plan was to start at the top of the list, and start from there.

A short post today therefore, is to implore you to ring fence time in your week ahead to commit to planning.  The only key to regulating and controlling change is planning.  If you don’t have a plan, you have no protection.  A plan doesn’t just tell you what you want to do, but it also tells you about what you don’t want to do.

If you want a one to one to talk about your plans, get in touch.

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